For experienced applicators · TECNOCEMENTO®
The microcement manufacturer that picks up when others let you down
We’re your plan B, here to prove we were your plan A all along.
If you’ve ever been left alone in front of your client, with the job at a standstill, this page is for you.
We put the guarantee, shipping and support in writing
A written answer in under a day, senior technicians 8:00–11:00 CET/CEST in English, international shipping in 10 working days and your first job supported. You have my word.
You know how it goes
Got the experience and fed up?
If any of these sound familiar, here’s what we do. The full answer is further down, in writing.
“I called three times. Nobody called me back, not even the next day. Fed up!”
Senior technicians 8:00–11:00 CET/CEST, Monday to Friday, by phone and WhatsApp. →
“I send photos on WhatsApp and they leave me on read. Two days.”
A written answer in under a day to any query with photos. →
“I called at seven in the evening with the resin curing. Not a soul picked up.”
Out of hours, we try, whatever the time. →
“Every time I call, someone different answers. Back to square one.”
Job follow-up chat: your photos in front of us and the solution in writing. →
“They put me through to a sales rep who has never held a trowel in his life.”
You’re answered by a technician who applies it, with years behind a trowel. →
“When I bought, all smiles. With a problem, three days to answer me.”
Problem or no problem, a written answer in under a day. →
“The client came after me. The brand never showed up. Once again, they left me on my own.”
Video call from the site, with your client there if you ask. →
“The first thing they asked was whether I’d weighed it properly. Always assuming it’s someone else’s fault.”
We analyse the batch first. Nobody questions your craft before looking at it. →
“Manufacturer, distributor and me passing the buck, and my client’s house stuck mid-job.”
We all sit down, find the cause and the conclusion goes in writing. →
“Damp stains, and they tell me it’s the natural effect of cement.”
Clouding is part of the material; a damp stain isn’t. And we tell you so. →
“Plenty of guarantee in the catalogue. When it counts, I’m on my own.”
Eleven commitments, one for each thing that has let you down. You have my word. →
“Replacement, yes… once I’d already lost the job.”
Replacement at the factory’s expense, the same week within Europe. →
“The sealer didn’t arrive. The crew, standing idle. Again?”
Shipping date confirmed before dispatch, so your crew isn’t left waiting. →
“They told me ‘it ships tomorrow’. It arrived ten days later. Are you kidding me?”
Tracking from dispatch: you know where your order is. →
Are you really going to keep putting up with it? Try another option.
In shipping, in selling and on site. For every complaint, what we do.
“They told me material was missing the day before delivery. What a joke.”
Stock confirmed when your order is accepted. →
“They sent me the varnish during a frost without warning.”
If there’s a risk of frost, we warn you before shipping and agree the date. →
“I paid for urgent shipping and the pallet arrived upside down, dripping.”
If something arrives broken, send us the photo and we replace it. The carrier is our problem. →
“I ordered one tub of pigment and they charged me more for shipping than for the material. Unbelievable!”
No minimum order, and we tell you the shipping cost before sending. →
“They changed the formula and I found out on site.”
Batch number when your order is confirmed, and notice before any formula change. →
“The sales rep promised the architect an impossible finish. I was the one who had to face him.”
What we specify comes from the data sheet, and you get it in writing. →
“The sample was beautiful. The job, something else.”
Handmade samples, with clouding and trowel marks. No retouching. →
“They sold the client marble. We applied microcement, and I was the one who got the earful.”
We help you sell it as it is: not marble, not porcelain tile, not paint. →
“And it never cracks, like the brochure says?”
It can crack, and we tell you in writing what it withstands and what it doesn’t. →
“And is the varnish waterproof, actually waterproof?”
Whatever its data sheet says, not a word more. →
“On the first job, they couldn’t do enough for me. By the second, they don’t even know me.”
We support you on your first job and, if needed, on the second. →
“They took a job off me in my area by selling directly to my client.”
Any end client who contacts us is passed to an approved TECNOCEMENTO® applicator in their area. →
“They changed the price on me three times in a month. Nobody can quote like that.”
Before your first job, your numbers and your margins, in private. →
Please, we’re TECNOCEMENTO®… hear us out!
In writing
The TECNOCEMENTO® commitment
Eleven commitments, one for each thing that has let you down with other microcement manufacturers. These aren’t words of support: you have my word.
Online advice
- 1
Senior technicians 8:00–11:00 CET/CEST, Monday to Friday, by phone and WhatsApp, in English. Outside those hours, we try, whatever the time.
- 2
A written answer in under a day to any query with photos.
- 3
Video call from the site, with your client there, if you need it.
We guide you on site and see you through to success
With Pablo Iglesias, a trainer with over 15 years in the trade, 8:00–11:00 CET/CEST: advice before you start, precautions at every stage and a review of the photos of your job.
- 4
We analyse the batch first. Nobody questions your craft before looking at it.
- 5
If the fault is ours, urgent replacement at the factory’s expense: the same week within Europe; outside Europe, ask us for the lead time.
Your order, on time and complete
With Ana León, International Marketing and Sales Manager: she takes your order, confirms the stock and signs off the dispatch. “I take your order and sign off your shipment.”
- 6
Stock confirmed when your order is accepted. If something is missing, you know right then, not 24 hours before delivery.
- 7
International shipping in 10 working days with our carrier. Tracking from dispatch. Where there is a TECNOCEMENTO® distributor, the distributor looks after you, and shipping, minimum order and replacement depend on them; where there isn’t one, head office looks after you.
- 8
No minimum order. A tub of pigment or a litre of sealer: if it’s missing through our mistake, we send it free of charge; if not, we tell you the shipping cost before sending.
With María José, warehouse manager: she prepares your order, packs the liquids separately and watches for frost before shipping. “I guarantee it and I put it in writing.”
- 9
Resins and varnishes in packaging suitable for liquids, kept apart from the powder.
- 10
If there’s a risk of frost, we warn you before shipping and agree the date.
Your client is yours
With Tomás Amat, CEO of TECNOCEMENTO®, who answers for these eleven commitments. “You have my word.”
- 11
We don’t compete with you. Any end client who contacts us is passed to an approved TECNOCEMENTO® applicator in their area; if there isn’t one, head office looks after them.
With Loles Esteve, an ICADE graduate on the administration team. “Your time… our time… Time is money: let’s make the most of it!”
Incident protocol
When something fails, you’re not alone
What happens from the moment you write to us until the job gets moving again.
Job follow-up chat
15 minutes with a technician, your photos in front of us and the solution in writing
On demand. If it isn’t solved in 15 minutes, you go back in the queue and we pick it up in the next slot. You always see your place in the queue and the estimated waiting time, and if you have material that has been opened or is curing, you go first.
1
Send us photos, the batch number and the job stage on WhatsApp. We answer you in writing in under a day.
2
A senior technician helps you between 8:00 and 11:00 CET/CEST and tells you what to do today so you don’t lose the working day.
3
We analyse the batch at the factory before doubting your work.
4
If needed, a video call from the site, with your client there if you ask.
5
If the fault is ours, urgent replacement the same week within Europe, and we put it in writing.
On the other end of the phone
The one who answers is the one who applies
Someone who has made 15 years’ worth of mistakes to be here with you, so you don’t have to make them.
Not a form or a ticket number. Senior technicians with years behind a trowel, 8:00–11:00 CET/CEST, Monday to Friday. They know what resin curing at 35 °C in August is like, because they’ve been through it.
We have what we have, we sell what we sell
We help you sell it as it is
Don’t sell tubs: sell the concept. A handmade finish, with its depths and its beautiful unpredictability. No client is left dissatisfied if it’s sold that way; they’re dissatisfied when they’re sold marble and get microcement.
The first things we give you
Job costing and orders to head office
A simple program to work out the cost of each job, send the order to head office and keep track of the job.
Cost your jobJob handover certificate
The document your client signs when you hand over the finished job.
Handover certificate- Depth and clouding
- Every section has its own clouding; no two sections are ever the same.
- Tonal variations
- The trowel leaves its mark: it’s the signature of the craft.
- A living material
- It ages with use and lasts with maintenance.
- What it isn’t
- It isn’t marble, porcelain tile or paint.
Your sales kit: handmade samples with clouding and trowel marks, unretouched job photos, the sheet “What microcement is and what it isn’t” for your client to sign with the quote, and five phrases for the visit.
Microcement is microcement. We are what we are and we have what we apply. Only for those whose eyes light up.
The TECNOCEMENTO® Plan B to Plan A Protocol
We stay with you until the job turns out the way it should
Try us on your next complete job. We support it with written commitments and, after the third order, you decide whether we go from plan B to your regular supplier.
We don’t send you on a beginners’ course. Three steps, always online, through the follow-up chat.
1 · Your business by the numbers
Before your first job: how to win your jobs with factory orders and sufficient margins in three scenarios: with a competitor, normal and high. The numbers, in private.
2 · Your first job, supported
We support you on your first job and, if needed, on the second, until it turns out the way it should.
3 · Your graduation
Your first job is approved and, with your third order, we give you the 1.5 cm² stamp with your initials to sign your work, like the master stonemasons. After that, you decide whether we’re your regular supplier.
And then, premium
When your orders total around 500 m² over 12 months (we do the maths), you become a premium applicator: the clients from your area who contact us are yours alone. You don’t lose it if you slow down; only after a year without orders.
Frequently asked questions
What applicators ask their microcement manufacturers
Are you a homeowner? This page is for applicators: we’ll pass you on to an approved TECNOCEMENTO® applicator in your area.
What are the best microcement brands?
The one that backs you when something fails. TECNOCEMENTO® is on your side: remember that you are the one who brings us the business, and it’s you we answer to. Ask any brand what it does if a batch comes out wrong, how fast it answers you and whether it puts it in writing.
What guarantee do microcement brands offer?
Our guarantee is the eleven commitments on this page, one for each thing that has let you down with other manufacturers. You have my word.
Do I have to take the course if I already apply another brand?
Not the beginners’ one. We support you on your first job and, if needed, on the second, until it turns out the way it should. If someone in your crew is starting from scratch, that’s what the applicator course is for.
Is it worth switching microcement brands if I already know how to apply another?
If your brand answers you when something fails, maybe not. If it doesn’t, try us on your next complete job, without mixing systems: we support you with written commitments and, after the third order, you decide. It’s the TECNOCEMENTO® Plan B to Plan A Protocol.
Can microcement crack?
It can. A continuous finish moves with its substrate: if the substrate moves or its joints aren’t carried through, the finish shows it. We tell you in writing what it withstands and what it doesn’t, and we help you explain it to the client before the job, not after. We say it without frills in Microcement: let’s talk frankly and, for bathrooms, in the disadvantages of microcement in bathrooms.
Is the varnish waterproof?
Whatever its data sheet says, not a word more. If a property isn’t on the data sheet, we don’t promise it to you or let you promise it.
What happens if a batch comes out wrong?
Send us photos and the batch number: we answer you in under a day and analyse the batch before doubting you. If the fault is ours, urgent replacement at our expense, the same week within Europe.
What’s the difference between a two-component and a ready-to-use microcement?
Two-component microcement contains cement; ready-to-use doesn’t. They’re different systems for different uses. TECNOCEMENTO® microcement is two-component.
Tell us about your job
Ready to stop gambling with your reputation?
The fastest way: message Ana on WhatsApp at +34 673 83 38 26, in English. If you prefer, leave your details and we’ll call you between 8:00 and 14:00 CET/CEST.
Want microcement in your home? This page is for professionals: write to us from contact and we’ll put you in the hands of the applicator in your area.